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You will find everything you need for liquidity ratio analysis on the company's balance sheet. Liquidity has to do with a firm's assets and liabilities. In particular, liquidity looks at whether or not a firm can pay its current debt with its current assets. Here is the balance sheet we're going to use as an example. You can see that there are two year's of data for this hypothetical firm. This is because ratio analysis is only a good tool if we can compare the ratios we calculate to either other year's of data or to industry averages. Ahead we'll use the balance sheet data to calculate the current and quick ratios and net working capital while explaining each and what their change from year to year means. You can replicate the results for your own firm. Calculate the Company's Current Ratio The first step in liquidity analysis is to calculate the company's current ratio The current ratio show how many times over the firm can pay its curre

Understanding the user lifecycle and its relation to each digital marketing channel makes your digital marketing KPIs much smarter and more effective. Kenya has skyrocketed to become a digital powerhouse in a short amount of time, which means plenty of opportunity for businesses here. Experts note that Kenya is now actually beating out countries like Nigeria in terms of percentage of connected devices, and it’s estimated that the e-commerce market in the country is going to hit billions by 2020, which will be roughly 45.6 percent of the entire East African market. What does this mean for companies trying to reach that market? For one thing, the potential is there for them to succeed, but this is also a very unique market to penetrate. Key in any marketing initiative is knowing your proper KPIs, also known as Key Performance Indicators. In essence, these are concrete goals that you should be setting for your marketing initiatives to guide your strategy. Here are some key things

Bullying is aggressive behavior that is intentional and involves an imbalance of power or strength. It is a repeated behavior and can be physical, verbal, or relational. While boys may bully others using more physical means; girls often bully others by social exclusion. Bullying has been part of school culture for years. According to Model Policy for School Districts on Harassment, Intimidation, and Bullying (2005) Harassment, Intimidation and Bullying include: Any gesture or written, verbal or physical act that is reasonably perceived as being motivated either by any actual or perceived attribute such as race, color, religion, ancestry, national origin, gender, sexual orientation, gender identity, culture, social origin or condition, political affiliation, mental, physical or sensory disability, or by any other characteristic, that a reasonable person knows or should have known: (a) will have the effect of harming the person or damaging the person's property; or (b) will pla

Ethics in a workplace is a behavior whereby the focus to the individuals is how they apply moral principles, observing a set of values concerning how they should conduct themselves in a workplace. These values are essential in the formation of the attitude of the individuals, establishing the manner of response to people as well as situations. Ethics manifest a standard of behavior that distinguishes the individual’s right and wrong form of conduct within the society. The values exhibited in an ethical lifestyle are; respectful, honesty, accountability, professionalism, assertive and commitment.     Ethics in a workplace environment exist between the different stakeholders of the organization. This may involve personnel such as the management and the supervisors, employees and the customers. Effective communication with the organizations management promotes healthy relationships, thus building honesty and integrity in the business.         The activities of an employee that may demo

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