Check the link below and travel virtually to America through the routes our KQ flight followed: https://www.flightradar24.com/KQA002/1e5f7cbe
Understanding the user lifecycle and its relation to each digital marketing channel makes your digital marketing KPIs much smarter and more effective. Kenya has skyrocketed to become a digital powerhouse in a short amount of time, which means plenty of opportunity for businesses here. Experts note that Kenya is now actually beating out countries like Nigeria in terms of percentage of connected devices, and it’s estimated that the e-commerce market in the country is going to hit billions by 2020, which will be roughly 45.6 percent of the entire East African market. What does this mean for companies trying to reach that market? For one thing, the potential is there for them to succeed, but this is also a very unique market to penetrate. Key in any marketing initiative is knowing your proper KPIs, also known as Key Performance Indicators. In essence, these are concrete goals that you should be setting for your marketing initiatives to guide your strategy. Here are some key things
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